Business Website Infrastructure

Top Ways to Improve Your Business Website Infrastructure

Your website is your first business impression towards your customer. That is the reason you need to keep it representable, creative, informational, and attractive for your customers. Below I will discuss a few ways to improve your business website.

User-Friendly Interference:

Provide a user-friendly experience to your users, whenever a user visits your website it has an uncomplicated and seamless journey and he will not face any difficulties while using your website such as loading of pages, errors, or difficulties in navigation. The more users face difficulties while using a website the more they become frustrated and leave your website. To keep your website improved it is important to make it user-friendly by putting yourself in the shoes of customers. Your website has to be both mobile and desktop friendly. A website should have the capability to direct users to the most important landing pages without a long loading time. For example, academic writing services companies’ website provides student-friendly interference by providing the best assignment help information on your website.

Put Your Customer’s Needs First:

As we all know the customer is king and we have to provide our services according to their interest. That is why, while building and improving a website it is important to put yourself in the customer’s position and understands that, what they want from your website. What are they looking for? What options should be available? Where it has to be available and design your website according to customers’ needs and wants. Provide all the relevant information about the location, address, services, products, pricing, customer reviews, etc. For example, if a user visit restaurant’s website, they are looking for menus, pricing location, table reservation, etc.

Update Your Content Regularly:

Freshen up your website content is very important, and provide recent updates to your customer. Whenever a user visits your website they can see your efforts and how hard you are trying to make your website more relatable and customer-centric by keeping it updated. For example, if a restaurant’s website was offering Christmas deals in the middle of January, it is a good idea to do seasonal promotions but they could not execute them well and leading to staying longer on their page, Users will lose confidence in your website’s information. To improve your website the easiest way is to keep it up to date and list your recent products and market offering according to the timeline.

Add High-Quality Images and Video:

Images play a vital role to create an emotional connection with the users, images provide more direct information regarding your website as compared to written text. Add high-quality original images to your website about your business and products. For example, on a restaurant’s website, the more tempting and appealing pictures of food are the more user spend time and encourage to purchase a restaurant. Display your images in the right position and also make sure that images are viewable on both phone and desktop as well.

Create a Website Theme:

While creating a website it is important to select a specific theme for your business, like what colors, logo, pictures, font size, and image style is required. To catch customers’ attention and make them confident about your website develop a consistent theme. Unusual text, color, font size, and image style make a website look unprofessional and poor. If customer finds different colors and font size from one page to another landing page they will feel confused and will leave your website frustrated.

Infused Call to Action:

To improve the performance of your website, you should add a call to action button. Which will lead your users to take certain actions. Such as call your company, add to cart, buy now, call now, place an order, subscribe, sign up, create an account or download something. These are a call to action buttons that as to be infused into your website to lead your customer to take certain actions which will benefit your business or website. Make your call to action title bold and visible to capture the customer’s attention. For example, on an academic services website, different pages will have different call-to-action buttons such as buy services, MBA assignment help, buy now, and pay off your dissertation, etc. which will your user take certain actions.

Boost up the Speed of your website:

Technology has advanced and customers’ attention span has decreased over time if you will not provide relevant information within time, you will lose the customer. That is the same case with the website, if your website takes longer in loading or navigate to another page your customer will lose their attention span and fall back out of your website. When your home page is slow and takes a long time to load it also affects the search engine optimization of your website and it loses its ranking. (Popa, S., Soto-Acosta, P. and Loukis, E., 2016).

Search Engine Optimization:

Search engine optimization is a technique to increase the ranking of your website organically in a search engine, when a potential customer searches for a specific keyword related to your website’s content, the search engine result will show a higher ranking of your website. Using the right keyword in your website is very important to optimize your website’s search engine ranking. It is essential for all websites and you can do it by yourself or hire a professional to do it for your website. (PES, 2021).

SEO dos and don’ts 

SEO is an ongoing process and it changes on regular basis. You need to keep your website according to customers’ queries and search history.


Stuff your site full of keywords.

Put all of your faith in plugins and programs

Create the content on topics outside your area of expertise.


Ask yourself what users can search. 

Answer the most important questions relevant to your website. 

Look for ideas and create original content for your site.

Take Customer Feedback:

Another very important aspect to improve your website performance is to add a customer feedback option to your website. Through customer feedback foam or chat you can learn what problems they are facing while using your website, what are they looking for, what improvements required in your website, and what are the user’s expectations from your website. These are the answerers you can get from customer feedback and make relevant changes accordingly.


  • Popa, S., Soto-Acosta, P. and Loukis, E., 2016. Analyzing the complementarity of web infrastructure and innovation for business value generation. The program50(1), pp.118-134.

PES (2021) 10 SEO tips for content optimization you should try!Professional Essay Service. Available at: (Accessed: December 17, 2022).

Skip to toolbar